St. Paul, Minn., December 9, 2009: St. Paul, Minn. December 9, 2009: American Public Media announced today that Joaquin Alvarado, former senior vice president for Diversity and Innovation at the Corporation for Public Broadcasting (CPB) has been named senior vice president for Digital Innovation for American Public Media and Minnesota Public Radio (APM|MPR).
As SVP for Digital Innovation, Alvarado will lead strategic development of APM’s Public Insight initiatives, as well as develop models for deepening audience engagement, widening digital reach and increasing digital revenue growth across all operating divisions. Alvarado will report to Jon McTaggart, chief operating officer for APM|MPR.
"Joaquin is one of the most visionary and strategic thinkers about digital media that I have met,” said Bill Kling, president and CEO for APM|MPR. “He understands the mounting crisis in news delivery and he is one of the nation's most respected analysts of the options facing American media in presenting quality content with workable business plans. His opinions are sought by the country's major think tanks and major foundations, and by regulators reviewing the future of media. We look forward to having that expertise and vision added to the strength of American Public Media and Minnesota Public Radio."
“Engaging audiences on digital platforms is increasingly important for American Public Media,” said McTaggart. “Joaquin's wide range of experience will help us to serve more audiences in new ways. We are delighted to have him join our team."
Said Alvarado, “I look forward to working with this dynamic organization and to further build on the strengths and quality of APMs innovative services. The APM team has developed some of the most important Public Media innovations and Public Insight Network represents a true future path for journalism and engagment in our field."
In his most recent role at the CPB, Alvarado led successful initiatives in broadening the reach and diversity within public media. Prior to joining CPB, Alvarado was the founding director of the Institute for Next Generation Internet (INGI), which launched in 2005 from San Francisco State University. During his time leading INGI, the group developed the Digital Media Advisory Council and Digital Sister Cities initiatives, enabling communities across the globe to connect and further advance digital growth, diversity and economic development. Alvarado has also been a key innovator of projects and companies that promote new frameworks for public media, education and community leadership in the Internet age.
Once he assumes his new position, Alvarado will maintain residence in Washington D.C. working from APM’s Marketplace bureau through the spring, followed by relocation to the Bay Area in 2010.
Alvarado holds B.A. in Chicano Studies from U.C. Berkeley and an M.F.A. from the UCLA School of Film, Television, and Digital Media and has served on the boards of the California Council for the Humanities, TechSoup Global and Latino Public Broadcasting.
American Public Media is the nation's second largest producer of public radio programs, reaching 16 million listeners nationwide each week. National programs include A Prairie Home Companion, Marketplace, Marketplace Money, The Splendid Table, Being, Performance Today, and special reports produced by its national documentary unit, American RadioWorks. American Public Media is the parent organization for Minnesota Public Radio, Southern California Public Radio and Classical South Florida. A complete list of stations, programs and additional services can be found at www.americanpublicmedia.org.