American Public Media puts audiences first.
American Public Media's mission, vision and values express a commitment to serving the 15.5 million listeners and more than 100,000 contributing members who are better informed, enriched and inspired by the content we provide.
Mission
The mission of American Public Media is to enrich the mind and nourish the spirit, thereby enhancing the lives and expanding the perspectives of our audiences and assisting them in strengthening their communities.
Vision
American Public Media seeks audiences interested in expanding their horizons and perspectives; in learning, being informed, inspired and entertained; in enjoying arts and cultural experiences; in understanding, being challenged and finding pleasure and excitement in ongoing personal growth; and in making a commitment to the improvement of their communities.
We will create meaningful, engaging public service programming. We will present content and services selected on the basis of our own judgment and on the basis of information and knowledge resulting from our relationship with our audiences.
We will encourage our audiences to share their knowledge and insights with us and with each other, both electronically and in person, resulting in enhanced value to our programs and services and furthering the personal and community building objectives of our audiences.
We will do this principally through the medium of radio, but also through the Internet and other means.
We will serve audiences throughout the United States in order to develop programming of the highest quality for regional audiences and to attract the strongest talent to American Public Media.
Values
American Public Media values its status as an independent, nonprofit 501(c)(3) organization which pursues its mission with integrity and respect. American Public Media embraces these core values:
- Dedication to quality and a commitment to continual improvement in everything that we do
- A workplace that values diversity of experience, supports creativity by encouraging entrepreneurial spirit and seeks to be professional, diverse, dynamic and enjoyable
- A commitment to programming and services that are objective, valuable, credible, accurate, entertaining, intelligent, balanced and relevant
- Dedication to building and redefining audience relationships that foster understanding, trust, loyalty, and good will
- A relationship with our constituents that is open and candid
- A commitment to strengthen public radio nationally
